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ISUZU hot news:

October 11, 2019

Isuzu pick-up D-MAX has undergone a full model change in the first time in 8 years

Isuzu Motors Limited (headquartered in Shinagawa, Tokyo; Masanori Katayama, President and Representative Director; hereinafter "Isuzu") full-model-changed a one-ton pick-up truck Isuzu D-MAX(hereinafter D-MAX) and will start sales from October 19, 2019.

The pick-up truck is well designed not only as a passenger car for personal use but also as a vehicle of station-wagon type for business use, and widely popular especially in Thailand. D-MAX has remained the top-ranking brand in Thailand, and the awards it has received include the 2019 Most Popular Pick-up Truck, Best Fuel Saving Pick-up Truck, Best Life Style Pick-up Truck, etc.

In conjunction with the full model change, a development concept of Efficient and Robust was formulated to pursue a vehicle that delivers higher fuel efficiency and safety while responding to various usage conditions and purposes. Moreover, its exterior design is so distinctively new that it's over and above the conventional pick-up trucks.

Since Isuzu Motors Co., (Thailand) Ltd. (IMCT), the mother plant of pick-up trucks, began a localized production in 1974, it has rolled out over 4 million vehicles turning itself into a worldwide pick-up truck provider serving not only Thailand but more than 100 countries globally.

Strengthen LCV business is part of the key challenges Isuzu has made in the mid-term business plan published in May 2018. The main aim of the model change this time is to fulfill various needs of customers by offering a wide range of variation. Simultaneously, Isuzu will leverage its core business operations developed during the previous business plan years to increase sales and take a lead in the LCV market.

Sources from: https://www.isuzu.co.jp/world/press/2019/10_11.html